Posts Tagged ‘easy’

The Twitter blackout and User Interfaces 19th Feb 09

Really good user interfaces are effortless. You understand what’s happening and what to do without thinking about it all. This means that the best, most essential bits of good user interfaces are often, by definition, the things you don’t notice at all.

twitter-blackout1

This has really been brought home to me over the last couple of days by the Twitter blackout. This is a really nice idea for a protest — it’s really caught on and has no doubt brought the New Zealand government’s three-strikes shenanigans to the attention of lots more people than would otherwise have noticed.

It’s also made me realise how essential the avatars are to the UI. Without them, Twitter (or more accurately, TweetDeck) is quite a different place: I can no longer effortlessly tell who is speaking. Sometimes, when there are a few blacked out tweets in a row, it’s positively confusing. The username of the person speaking is there, but it’s quite small — and reasonably so, because it’s normally rarely needed.

What’s also interesting is that some people have obviously cottoned on to this already. One of the tweets in that screenshot is only partially blacked out — so it still gives you a bit of a hint as to the tweeter’s identity. Useful.

In any case, I expect Twitter will return to normal soon — hopefully as a result of the New Zealand government doing an about-turn on its crazy kick-people-off-the-just-internet-because-we-said-so legislation…

PS: that screenshot’s a fantastic example of Twitter at work, too. We start with Cory Doctorow croudsourcing ideas, presumably for a book. Next comes a funny meme, with which people are doing fun things. Finally, a product recommendation — the natural, honest, my-buddy-liked-this kind of recommendation, which is really the only kind that counts.

Automatic emails: "Please don't reply" 27th Jan 09

If you’re a business, you should make it easy for your customers to get in touch with you.

Sometimes, you’ll want to send customers an email automatically: “Your order is on its way” is the canonical example. These emails may be automatic, but there’s no reason why they have be engineered to prevent people from replying to them. Doing so is a missed opportunity: if a customer has a question about their order, these emails are an chance to hook them up with whoever on your staff manages queries about orders. No support tickets, no generic email addresses, no waiting in phone queues: they can just reply to the email and get directly to the person they need.

That’s good customer service. If you’re going to send messages to people, it’s not polite — or prudent — to prevent them from sending messages back to you. Some companies have realised that a personal message is A Good Thing ™, but seem to have got lost half way, as in this rather strange example:

Thanks once again for shopping with Bingo Bob’s Superstore.

Kind regards

John Smith

Customer Service Manager

This is an automatically generated email – please do not reply to it. If you have any queries regarding your order please email impersonal_slow_generic_helpdesk@bingobob.com

At worst, if you really don’t want a real person to deal with responses, set your automatic emails up so I can press reply and send a message to your generic customer services email address.

There’s no reason not to, and it saves me time — which everyone appreciates.

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